McDonald’s to open its largest eatery at Olympics

July 20th, 2011

McDonald’s is readying is largest ever restaurant to open on the site of the London 2012 Olympics.

Starbucks reorganises business to drive growth

July 12th, 2011

Starbucks is to invest in its Seattle’s Best Coffee and Tazo tea brands to build its multi-brand business as it overhauls its global organisation to drive growth.

Kellogg’s launches festival push

July 12th, 2011

Kellogg’s is launching a major experiential push targeting young adults at UK festivals to drive awareness and trial of its Krave and Crunchy Nut brands.

Nestlé swoops on Chinese chocolate firm

July 12th, 2011

Nestlé has confirmed the acquisition of Chinese confectionary company Hsu Fu Chi, its biggest acquisition in the region.

McDonald’s to launch “eco uniforms”

July 8th, 2011

McDonald’s staff will wear recycled uniforms created by British designer Wayne Hemmingway from next year.

Carlsberg glass promotion victim of own success

July 6th, 2011

Carlsberg has been slammed by the advertising watchdog for failing to provide enough pint glasses to support an on-pack prize promotion.

Kraft leverages Cadbury brand for Oreos in India

July 5th, 2011

Kraft could look to increasingly launch its brands under the Cadbury name in emerging markets following the recent introduction of Oreo products in India as a Cadbury brand.

Diageo switches to category-led marketing approach

July 5th, 2011

Diageo is to overhaul its Western European marketing structure to become category led in a move that sees territory marketing director roles scrapped.

Greggs moves into frozen food

July 5th, 2011

Greggs, the baker, is making a move into the branded frozen food market in partnership with Iceland supermarkets.

Kronenbourg campaign rapped for using “Too Drunk to F*c*” song

July 4th, 2011

A Kronenbourg 1664 ad featuring a song, “Too Drunk to F*c*”, about the effect of excessive drinking has been slammed for encouraging irresponsible behaviour.