McDonald’s is readying is largest ever restaurant to open on the site of the London 2012 Olympics.
McDonald’s to open its largest eatery at Olympics
July 20th, 2011Starbucks reorganises business to drive growth
July 12th, 2011Starbucks is to invest in its Seattle’s Best Coffee and Tazo tea brands to build its multi-brand business as it overhauls its global organisation to drive growth.
Kellogg’s launches festival push
July 12th, 2011Kellogg’s is launching a major experiential push targeting young adults at UK festivals to drive awareness and trial of its Krave and Crunchy Nut brands.
Nestlé swoops on Chinese chocolate firm
July 12th, 2011Nestlé has confirmed the acquisition of Chinese confectionary company Hsu Fu Chi, its biggest acquisition in the region.
McDonald’s to launch “eco uniforms”
July 8th, 2011McDonald’s staff will wear recycled uniforms created by British designer Wayne Hemmingway from next year.
Carlsberg glass promotion victim of own success
July 6th, 2011Carlsberg has been slammed by the advertising watchdog for failing to provide enough pint glasses to support an on-pack prize promotion.
Kraft leverages Cadbury brand for Oreos in India
July 5th, 2011Kraft could look to increasingly launch its brands under the Cadbury name in emerging markets following the recent introduction of Oreo products in India as a Cadbury brand.
Diageo switches to category-led marketing approach
July 5th, 2011Diageo is to overhaul its Western European marketing structure to become category led in a move that sees territory marketing director roles scrapped.
Greggs moves into frozen food
July 5th, 2011Greggs, the baker, is making a move into the branded frozen food market in partnership with Iceland supermarkets.
Kronenbourg campaign rapped for using “Too Drunk to F*c*” song
July 4th, 2011A Kronenbourg 1664 ad featuring a song, “Too Drunk to F*c*”, about the effect of excessive drinking has been slammed for encouraging irresponsible behaviour.



